Why it matters
The listing people see before they ever visit your site
Search for a business in Coeur d’Alene or Spokane and Google shows its Business Profile: the hours, the phone number, the photos, the reviews and a button to call. For many customers, that’s the whole decision.
The problems we see most are simple and costly: the wrong primary category, old hours, a duplicate listing, no photos, a street address showing when it shouldn’t, or a profile nobody has touched in two years. Each one costs calls.
Want to know where yours stands? Our free Google Business Profile grader scores it out of 100 in about three minutes.
What’s included
What we set up and manage
Setup and verification
Claiming, verifying and cleaning up duplicate listings so there’s one profile, and you own it.
Categories and services
The right primary and secondary categories and a full services list, which drive which searches you appear in.
Service areas
The towns you serve listed correctly, with your street address hidden if customers don’t come to you.
Photos and posts
Real photos of your work and regular posts, so the profile looks active to customers and to Google.
Reviews and replies
A simple way to ask for reviews, and a reply to every one. No review gating, which Google prohibits.
Questions and messages
Common questions answered on the profile, and messages routed to someone who will reply.
Questions
Google Business Profile questions
Is a Google Business Profile free?
Yes. The profile itself costs nothing. What takes time is setting it up correctly and keeping it active.
Should I reply to every review?
Yes, good and bad. Thank people specifically, and for a negative review, own it and take the conversation offline. Replies show customers someone is paying attention.
Can I offer customers something for a review?
No. Google’s rules prohibit incentives for reviews and filtering who gets asked. Ask every customer the same way.
My profile was suspended. Can you help?
We can work through Google’s reinstatement process with you, starting with fixing whatever triggered it. Google makes the final call, so there’s no guaranteed outcome.
Do I still need a website if I have a profile?
Yes. Your website is one of the signals Google uses to rank your profile, and it’s where customers go to decide.
Guides
Google Business Profile guides
- Is Your HVAC Website Optimized For Local Searches?What an HVAC website needs to show up when nearby customers search: the elements of a local-SEO-friendly site, local techniques and how to track results.
- Simple Steps To Improve Your Plumbing Website’s Ranking And VisibilitySimple steps to help a plumbing website rank: SEO basics for plumbers, site structure, on-page and off-page SEO, a content plan and tracking what works.
- Is Your Restaurant Missing Out On Online Orders? Upgrade With Responsive Restaurant Web Design!Responsive restaurant web design that makes menus easy to read and online ordering simple, so hungry customers order from you instead of a competitor.
- The Importance Of Responsive Design For Restaurant WebsitesWhy restaurant websites need responsive design: what it is, how it helps diners on phones, how to put it in place, and common challenges and their fixes.
- 10 Essential SEO Tips For Plumbers To Dominate Search Engine RankingsTen SEO tips for plumbing companies: a fast, mobile-friendly site, keyword research, quality content, on-page SEO, links and managing your online reviews.
- Boosting Your Restaurant Website’s Visibility With SEO StrategiesHow a restaurant website gets found in local search: mobile-friendly pages, food keywords, local SEO, reviews, site speed, schema and tracking.
Keep exploring
More SEO services
Is your profile helping or hurting?
Send us your business name. We’ll look at your profile and tell you the first three things we’d change.