eCommerce SEO eCommerce SEO for Shopify and WooCommerce stores
Your product and category pages can bring in shoppers searching for exactly what you sell. We make them easy for Google to find, understand and rank.
Why stores struggle
Most stores leave search traffic on the table
Online stores have SEO problems ordinary websites don’t: the same product reachable at several URLs, manufacturer descriptions copied across hundreds of other stores, filters that create thousands of near-identical pages, and image-heavy pages that load slowly on a phone.
eCommerce SEO fixes the structure first, then makes your category and product pages worth ranking. It’s work we do on stores we build and on stores we support, from small catalogs to Cart Health’s more than 10,000 products.
What’s included
What we work on
Category structure
Collections and categories organized around how shoppers search, with copy that helps them choose.
Product pages
Unique titles and descriptions, useful details and images with real file names and alt text.
Product schema
Price, availability and product details marked up so search results can show them.
Speed
Lean themes, compressed images and only the apps you need. Slow stores lose rankings and sales.
Duplicates and crawl control
Canonical URLs, sensible filters and handling for variants and discontinued products.
Clean product data
Consistent product information that feeds both your store and Google’s shopping listings.
In their words
Built to be faster than the competition
“We needed a new ecommerce website design that had all of the bells and whistles for our business model. In addition to that, we had an impossible request… make our website faster than any of our competitors. Carey Enterprises exceeded our expectations and we’ve grown year over year because of it.”
Questions
eCommerce SEO questions
Is Shopify or WooCommerce better for SEO?
Both can rank well. What matters more is the store’s structure, content and speed. We work on both.
Do I need unique product descriptions?
For the products that matter most, yes. Copied manufacturer descriptions appear on many other sites, so they give Google little reason to rank yours.
What should I do with out-of-stock products?
If the product is coming back, keep the page and mark it out of stock. If it’s gone for good, redirect it to the closest alternative.
Can you help with Google Shopping listings?
Yes. Clean, complete product data is the base for both Google’s shopping listings and your store’s SEO.
Guides
Store SEO guides
- How to Setup a Shopify Store and Start Selling OnlineHow to set up a Shopify store in 12 steps, from creating your account and store name to payments, taxes, shipping zones and notifications.
- Is Your Restaurant Missing Out On Online Orders? Upgrade With Responsive Restaurant Web Design!Responsive restaurant web design that makes menus easy to read and online ordering simple, so hungry customers order from you instead of a competitor.
- Expert Tips For Optimizing Your Website Content Strategy For SEO SuccessHow search engines read your content, writing pages people stay on, the technical basics that matter, and how to track your SEO results over time.
- 10 SEO-Friendly Web Design Tips Every Local Business NeedsTen practical, SEO-friendly web design tips for local businesses, covering site speed, mobile layout, headings and structure you can act on today.
- 5 Essential Steps To Crafting A Successful Website Content StrategyFive steps to a website content strategy: know your audience, set content goals, review what you have, plan and create, then distribute, measure and adapt.
- Stay Ahead Of The Curve With Ongoing Keyword Research For Your Website Content StrategyWhy keyword research is never one-and-done: the basics, advanced techniques, working keywords into your content, and refining as searches change.
Keep exploring
Related services
Want more shoppers finding your products?
Send us your store’s address. We’ll look at its structure and top pages and tell you what’s holding it back.